Sole Purpose

I took a little time off — but baby, I’m back.

Sometimes, people forget how exhausting this journey can be. Being an entrepreneur isn’t all glitz and glam — it’s late nights, early mornings, chasing invoices, posting content, raising kids, being present for friends, working full time, and somehow still finding the space to create. Like Steve Harvey says:

“The dream is free. The hustle is sold separately.”

I’ve paid for mine in full — and I’m still swiping.

I’m a lover of all things micro-enterprise — not “small,” because there ain’t nothing small about running a business. Every order, every DM, every post takes intention. And this brand? It was never built to play it safe.

XI:XI was created to be authentic, bold, fun, and real — just like the people who rock our shoes. I don’t do fluff, and I definitely don’t do the runaround. If I wouldn’t wear it, I won’t sell it. Simple.

So whether you're stepping out, stepping back in, or stepping on necks — just know:
You’re not walking alone.

Let’s create shoe traffic again.
Unapologetically.

— Ondreyah